The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life) Rich Gold

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136 pages


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The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life)  by  Rich Gold

The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life) by Rich Gold
| Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 136 pages | ISBN: | 7.11 Mb

We live with a lot of stuff. The average kitchen, for example, is home to stuffgalore, and every appliance, every utensil, every thing, is compound -- composed of tens, hundreds,even thousands of other things. Although each piece of stuff satisfiesMoreWe live with a lot of stuff. The average kitchen, for example, is home to stuffgalore, and every appliance, every utensil, every thing, is compound -- composed of tens, hundreds,even thousands of other things.

Although each piece of stuff satisfies some desire, it also createsthe need for even more stuff: cereal demands a spoon- a television demands a remote. Rich Gold callsthis dense, knotted ecology of human-made stuff the Plenitude. And in this book -- at once cartoontreatise, autobiographical reflection, and practical essay in moral philosophy -- he tells us how tounderstand and live with it.Gold writes about the Plenitude from the seeminglycontradictory (but in his view, complementary) perspectives of artist, scientist, designer, andengineer -- all professions pursued by him, sometimes simultaneously, in the course of his career.I have spent my life making more stuff for the Plenitude, he writes, acknowledging that thePlenitude grows not only because it creates a desire for more of itself but also because it isextraordinary and pleasurable to create.Gold illustrates these creativeexpressions with witty cartoons.

He describes seven patterns of innovation -- including The BigKahuna, Colonization (which is illustrated by a drawing of The real history of baseball,beginning with Play for free in the backyard and ending with Pay to play interactive baseball athome), and Stuff Desires to Be Better Stuff (and its corollary, Technology Desires to BeProduct).

Finally, he meditates on the Plenitude itself and its moral contradictions. How can we ingood conscience accept the pleasures of creating stuff that only creates the need for more stuff? Hequotes a friend: We should be careful to make the world we actually want to live in.



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