Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game. Indrajit Sinha

ISBN: 9786610825899

Published: November 22nd 2006

ebook

198 pages


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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game.  by  Indrajit Sinha

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game. by Indrajit Sinha
November 22nd 2006 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 198 pages | ISBN: 9786610825899 | 4.20 Mb

Traditional Marketing is being turned on its head, both as a result of a popular backlash against traditional business norms and practices, and the actions of a few pioneering firms, who have caught on to the trend. Leading firms have adoptedMoreTraditional Marketing is being turned on its head, both as a result of a popular backlash against traditional business norms and practices, and the actions of a few pioneering firms, who have caught on to the trend.

Leading firms have adopted radically new and differentiated approaches based upon reverse psychology marketing, reflecting a deep and unmistakable change in global culture. This book, with compelling examples, will show you how to understand and engage with this change.



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